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Innovative Marketing Approaches Adopted By Automobile Manufacturers

Automobile manufacturers are taking innovative marketing approaches in order to highlight the major reasons for buying specific models. The cost of ownership is a point that is often overshadowed by interior, exterior and mechanical features. However, savvy consumers are interested in the annual expenses that are associated with simply driving a particular model. For example, regular service and maintenance...

IAA Premiere Of The MAN TGX Hybrid Concept

Hybrid drives in commercial vehicles will be part of the drive concept of the future in all areas of application. However, different hybrid concepts are required in light of the very different drive requirements for buses and trucks in city and long-distance transport and in special vehicles: today the city bus uses a serial diesel-electric hybrid. In the form of the Metropolis research vehicle, MAN has built...

Dongfeng Nissan Launches Its First All-Electric Vehicle

Dongfeng Nissan Passenger Vehicle Company (DFL-PV) today launches its first pure-electric vehicle model, “e30,” from its local Venucia brand. With a five million kilometer pilot run across China completed prior to launch, e30 is trusted to bring Chinese consumers an enjoyable EV experience at affordable running costs. Its starting price is set at RMB 267,800. Jun Seki, President of Dongfeng Motor Co., Ltd....

Faurecia Is Equipping Peugeot’s 208 Hybrid Air low-energy Concept Car

With three weeks to go until the Paris Motor Show kicks offs, Peugeot has released the first photos of its new concept car – the 208 HYbridAir, equipped by Faurecia. A compressed air-fuel hybrid vehicle, the Peugeot 208 HYbrid Air is intended as a first response to the French government’s initiative to produce a series of low consumption vehicles (2L/100) by 2020. Drawing on its expertise in reducing vehicle...

Honda Provides First Sight Of Its New Small SUV For Europe

Honda has revealed the first images of the new European version of a small SUV, ahead of its world premiere at the 2014 Mondial de l’Automobile in Paris next month. The HR-V is Honda’s new entry into Europe’s fast-growing small SUV segment.. The unique exterior design of the new HR-V prototype echoes that of a coupé, with sharp, dynamic lines that link the sleek upper body with the stable and planted...

Mitsubishi Packs More Into Its Legendary Pajero

The iconic Pajero has been refined from the inside out, with interior and exterior cosmetic updates and an upgraded NVH package contributing to a quieter, more comfortable on-road performance. The Pajero’s tough exterior has been enhanced with sophisticated styling features including a new front bumper, chrome radiator grille and new spare tyre cover design. Inside, a new centre panel design and chrome air...

Mazda Unveils All-New Mazda MX-5

Mazda Motor Corporation today celebrated the unveiling of the fourth generation Mazda MX-5 (known as Roadster in Japan) together with fans at events held simultaneously in Japan, USA and Spain. The all-new MX-5, which adopts both SKYACTIV technology and Mazda’s KODO-Soul of Motion design language, will be rolled out to global markets starting in 2015. The MX-5 is an iconic model representing Mazda’s vehicle-engineering...

Dynamic World Debut Of The New Mercedes-AMG GT In Affalterbach

As exciting as crossing the finish line in a car race – that was how Mercedes-AMG presented its new GT V8 sports car this evening, the second vehicle to be entirely developed under its own direction. None other than current Formula 1 points leader Nico Rosberg piloted the breath-taking newcomer from the sports car brand of Mercedes-Benz onto the stage. The emotions ran high for around 400 international guests...

Mitsubishi Motors Previews Outlander PHEV Concept-S

Mitsubishi Motors has released a sneak preview of its Outlander PHEV Concept-S, which will be revealed at the 2014 Paris Motor Show. The Outlander PHEV Concept-S show car is a proposed special package of the Outlander PHEV production model complete with individual interior and exterior design. Based on a design theme of sporty and sophisticated, the Outlander PHEV Concept-S captures the unique combination of...

All-New Lexus RC F Develops 351kw – Naturally

The Lexus RC F will launch a powerful assault on the luxury performance vehicle segment in early 2015, with the all-new coupe developing 351kW from its naturally aspirated 5.0-litre V8 engine. The new engine will develop almost 13 per cent more power than the IS F engine on which it is based – making it the most powerful Lexus V8 engine in the marque’s history. All-new cylinder heads and lighter moving...